The human body is made up of over 60 percent water, so staying properly hydrated is not only recommended, it’s essential. And while water is a popular beverage choice, most people are constantly searching for something with a bit more flavor to quench their thirst.
That’s why creating new and inventive beverage flavors and drink options has proven so lucrative for a number of beverage creators and innovators.
Refreshing Facts: Data on America’s Favorite Beverage Flavors
Beverage preferences in the U.S. reflect a growing appetite for refreshing, bold flavors, with a strong preference for fruit-based and nostalgic options.
According to recent data, citrus flavors remain among the most popular, offering a burst of freshness and a tangy kick that consumers love.
Additionally, tropical and exotic fruits are making waves in the beverage market, especially in sparkling waters and health-focused drinks.
At the same time, consumers are embracing indulgent and dessert-inspired profiles, such as chocolate, vanilla, and even sugar cookie, across a wide range of drink products.
Beyond citrus, tropical and dessert-inspired, here are the top 10 beverage flavors identified in recent market reports:
- Citrus Variants (Lemon, Lime, Orange)
- Tropical Fruits (Pineapple, Mango, Guava)
- Chocolate & Dessert-Inspired Flavors
- Berry Blends (Strawberry, Raspberry, Blackberry)
- Mint & Herbal Flavors (Peppermint, Lavender)
- Exotic Fruit Combinations (Passionfruit, Acai, Tamarind)
- Matcha & Green Tea
- Fruit-Infused Waters (Cucumber, Watermelon)
- Tea Flavors (Black Tea, Iced Green Tea, Hibiscus)
- Soda Classics (Cola, Ginger Ale, Root Beer)
By tapping into these trends, beverage makers have a unique opportunity to create products that align with consumer tastes and the growing demand for flavor innovation.
Innovating from the Known: Leveraging Current Data to Create the Next Flavor Craze
So, how can you set yourself apart from the competition within the highly competitive beverage market?
The key to staying ahead is understanding the flavor trends shaping consumer preferences. Recent market insights indicate a strong appetite for familiar yet bold flavors—citrus, tropical fruits, and dessert-inspired options. This data offers a powerful starting point for creating standout beverages that satisfy evolving tastes. By incorporating high-end flavor extracts to craft custom combinations or signature flavors, you can set your product apart from the crowd.
Citrus Variants: Refreshing and Versatile
Citrus flavors like lemon, lime, and orange have been perennial favorites for their bright, tangy profiles. They're the go-to for a refreshing, energizing beverage and work well across a variety of drink categories. But don’t just stop at the classics. Consider blending these flavors with unexpected partners to create exciting new options. For instance:
- Lemon + Lavender: The floral, aromatic quality of lavender can enhance lemon's zesty profile, making for a fragrant, sophisticated beverage.
- Orange + Ginger: A warm, spicy addition that balances the sweet citrus flavor with a kick of heat.
- Lime + Coconut: A tropical pairing that brings smoothness and creaminess to the tart lime.
Tropical Fruits: Exotic and Bold
Tropical fruit flavors like pineapple, mango, and guava are gaining popularity as consumers seek adventurous, exotic taste experiences. These vibrant flavors transport drinkers to a beachside paradise, making them perfect for summer beverages or a taste of escape year-round. To truly differentiate your product, pair these tropical flavors with complementary ingredients:
- Pineapple + Kiwi: Kiwi adds a tart, citrusy edge that contrasts with pineapple’s sweetness, creating a lively, refreshing blend.
- Mango + Passionfruit: Both tropical fruits offer a dynamic, tart-sweet balance that pairs perfectly for a bold and exotic flavor experience.
- Guava + Lime: The floral, mellow notes of guava combine beautifully with the tangy, zesty lime for a balanced tropical concoction.
Chocolate and Dessert-Inspired Flavors: Indulgent and Comforting
Chocolate and dessert-inspired flavors, such as chocolate, vanilla, and birthday cake, tap into the consumer’s desire for comforting indulgence. These flavors are perfect for a wide range of beverages, from decadent milkshakes to low-calorie coffee alternatives. However, experimenting with variations and pairings can yield even more interesting results:
- Chocolate + Raspberry: The rich, creamy chocolate pairs beautifully with the tartness of raspberry, creating a luxurious, indulgent flavor.
- Vanilla + Caramel: A classic combination that brings warmth and depth, perfect for dessert-inspired beverages like lattes or milk teas.
- Birthday Cake + Almond: The sweet, fun flavor of birthday cake blends beautifully with the nutty richness of almond.
Ready to craft your next flavor sensation? Reach out to us today and explore the possibilities of custom beverage flavorings using premium, natural extracts.
A Quick Note on Delivering Fun, Bold, Authentic Beverage Flavors the Natural Way
Consumers are increasingly drawn to beverages with natural ingredients as part of a broader wellness trend. As people become more health-conscious, they are looking for products that align with their desire for clean, transparent labels. A recent report highlighted that 69% of consumers now prioritize sustainability and ingredient integrity, seeking beverages made with naturally sourced ingredients, free from artificial additives and preservatives.
This preference is part of a larger movement toward healthier lifestyles, where consumers are not only focused on taste but also the quality of what they consume. With the rise of functional beverages that offer additional health benefits—such as those featuring adaptogens, probiotics, or antioxidant-rich fruits—natural ingredients are more in demand than ever.
Brands that can offer both flavor and function, while ensuring their products align with this desire for purity and transparency, are poised for success.
Custom Beverage Flavors at Wholesale Prices and Quantities
At Bickford Flavors, we offer an extensive line of more than 200 all-natural drink flavorings. Backed by our very own 100-year-old formulas, we formulate our flavor extracts for beverages to be stronger and more versatile than other flavoring methods – giving your product the exact flavor consistency it needs.
Our flavor extracts are formulated to meet current market demands and your specific labeling needs – such as no sugar added, low-calorie, low-protein, low-carbohydrate, gluten-free, and more.
For our wholesale partners – who range from at-home brewers to large, commercial beverage manufacturers – best-selling products are made while benefiting from wholesale prices and quantities.
Our wholesale program offers:
- Preferred pricing
- No minimum order requirement after one gallon
- Faster than normal turnaround times
We are committed to growing your business and beverage product line.
To get started, download our wholesale business verification form or ask about our sample program.
Download Wholesale Business Verification Form
Have questions? Contact us today or call 440-494-7777. Toll free at 800-283- 8322.
Resources:
https://www.nutritionaloutlook.com/view/2024-flavor-trends-for-food-and-beverage
https://datassential.com/resource/beverage-trends-2024-future-of-drink/
https://nielseniq.com/global/en/insights/education/2024/rise-of-functional-beverages/
https://ific.org/media-information/press-releases/2024-food-beverage-trends/